About Brian Burt
As an independent consultant Brian has led multi-million dollar projects through each phase:
- strategy and needs assessment
- investment case design
- vendor selection
- implementation
In over ten years leading project through these phases, he has developed a unique methodology for negotiation during software vendor selection.
This approach has
- saved clients millions of dollars in licensing fees
- compressed the evaluation timelines,
- reduced the strain on internal resources
- and most importantly ... has been proven to minimize the risk of a project failure.
He has also written investment plans and financial models which have garnered millions of dollars in corporate investments, and helped startup companies develop the financial models they need to secure funding.
Below are some recent projects.
Brian recently led a project for a Fortune 500 company which
- brought customer-targeted messaging to the online channel of a major website
- is on track to successfully target and deliver a billion messages annually
- dramatically improved customer response and conversion with significant revenue impact
- saved the company more than a million dollars in licensing fees in the first phase alone.
Another project for a top financial services firm
- brought a modern campaign management system to the database marketing department for improved productivity
- decreased turn-around time
- increased ability to generate timely messages based on customer activity
- saved the client many times the engagement fee, in licensing costs alone.
Another effort linked the telephony and leadflow systems of a Fortune 500 company so that national advertising campaigns are now measured by sales rather than simply by number of phone calls.
Ask us if you'd like to hear more about projects which compare to your situation.
Previous to his time as a consultant, Brian was responsible for all revenue products at Active Decisions, where he worked with marketing executives from top retail, financial services, high-tech, and other companies to undestand changing customer needs, and led development of a consumer insight portal to deliver quantitative information about consumer preferences.
Prior to that, Brian worked at Charles Schwab & Company where he won several awards for his leadership, including one from Chuck Schwab for his ability to build relationships between the headquarters and field organizations. He also led several large projects for the sales and service teams for high-value customers, as well as leading several CRM projects through each of the four phases listed above.
During a one-year sabbatical, Brian also worked with troubled youth from the San Francisco Unified School District, where he taught entrepreneurship in partnership with N.F.T.E.
Education
Brian has a Master's Degree in Mathematics from the University of Minnesota where he studied doctorate-level work in the Economics and Mathematics departments. He focused there on game theory– the economic framework for negotiation– and his work there forms the basis for Burt & Associates' negotiation methodologies.
Brian graduated with Distinction from Carleton College where he studied liberal arts and mathematics.
About Emily Scott-Texler
Office Manager and Marketing Associate
Emily has four years experience as an office manager, as well as two years experience in marketing. She has managed the marketing efforts of a private school, as well as managed the office of a local medical provider. She has a BA in International Relations and Spanish from Emory University in Atlanta, and also worked for Americorps where she worked with over twenty-five non-profit organizations in the northwest. She is passionate about travelling, working with people, and learning.